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1. Estratégia de marketing e posicionamento competitivo / Graham J. Hooley, John A. Saunders, Nigel F. Piercy ; tradução, Robert Brian Taylor.

by Hooley, Graham J | Saunders, John A | Piercy, Nigel F.

Edition: 3. ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: São Paulo : Prentice Hall, 2005Availability: Items available for loan: [Call number: 658.8 H784m =134.3 3. ed.] (8).
2. Estratégia de marketing e posicionamento competitivo / Graham J. Hooley, John A. Saunders, Nigel F. Piercy ; tradução técnica, Arão Sapiro.

by Hooley, Graham J | Saunders, John A | Piercy, Nigel F.

Edition: 2. ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: São Paulo : Prentice Hall, 2001Availability: Items available for loan: [Call number: 658.8 H784m =134.3 2. ed.] (1).

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