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1.
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Estratégia de marketing e posicionamento competitivo / Graham J. Hooley, John A. Saunders, Nigel F. Piercy ; tradução, Robert Brian Taylor.
by Hooley, Graham J | Saunders, John A | Piercy, Nigel F. Edition: 3. ed.Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: São Paulo : Prentice Hall, 2005Availability: Items available for loan: [Call number: 658.8 H784m =134.3 3. ed.] (8).
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2.
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Marketing : gerenciamento e serviços / Christian Grönroos ; tradução, Arlete Simille Marques.
by Grönroos, Christian. Edition: 2. ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Rio de Janeiro : Elsevier, 2003Availability: Items available for loan: [Call number: 658.8 G876s =134.3 2. ed.] (1).
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3.
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Como redigir um plano de marketing / John Westwood ; tradução, Henrique Amat Rêgo Monteiro.
by Westwood, John. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: São Paulo : Clio, 2007Availability: Items available for loan: [Call number: 658.8 W538h =134.3] (4).
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4.
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Plano de marketing para micro e pequena empresa / Alexandre Luzzi Las Casas.
by Las Casas, Alexandre Luzzi. Edition: 5. ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: São Paulo : Atlas, 2007Availability: Items available for loan: [Call number: 658.8 L337p 5. ed.] (4).
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5.
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Pesquisa de mercado / Marina Rutter, Sertório Augusto de Abreu.
by Rutter, Marina | Abreu, Sertório Augusto de. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: São Paulo : Ática, 2006Availability: Items available for loan: [Call number: 658.8 R982p] (1).
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6.
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Marketing educacional em ação : estratégias e ferramentas / organizado por Sônia Simões Colombo ... [et al.].
by Colombo, Sonia Simões [org.]. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Porto Alegre : Bookman, 2005Availability: Items available for loan: [Call number: 658.8:37.07 M345] (1).
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7.
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Exame PME : pequenas e médias empresas Material type:  Continuing resource; Format:
print
; Type of continuing resource:
periodical
Publisher: São Paulo : Abril, 2005-Online access: Click here to access online Availability: Items available for loan: [Call number: PER 658(05) E96] (11).
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8.
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A hora de virar o jogo / elaborado por Alan Cannell ... [et al.]. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Brasília : NTU, 1992Availability: Items available for loan: [Call number: FOL 656.1 H811] (1).
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9.
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Marketing contemporâneo / Louis E. Boone, David L. Kurtz.
by Boone, Louis E | Kurtz, David L. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: São Paulo : Cengage Learning, 2009Availability: Items available for loan: [Call number: 658.8 B724c =134.3] (1).
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10.
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Avaliando o mix de produtos Edition: 3. ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Porto Alegre : SEBRAE, 2004Availability: Items available for loan: [Call number: 658.8 A945 3. ed.] (1).
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11.
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A magia dos grandes negociadores : como vender produtos, serviços, ideias e você mesmo com muito mais eficácia / Carlos Alberto Júlio.
by Júlio, Carlos Alberto. Edition: 11. ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Rio de Janeiro : Elsevier, 2003Availability: Items available for loan: [Call number: 658.8 J94m 11. ed.] (1).
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12.
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Administração de marketing / Philip Kotler, Kevin Lane Keller ; tradução, Sônia Midori Yamamoto.
by Kotler, Philip | Keller, Kevin Lane. Edition: 14. ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: São Paulo : Pearson, 2012Availability: Items available for loan: [Call number: 658.8 K87m =134.3 14. ed.] (2).
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